Hi, I'm Zoe, a young mum from Australia!

As a new parent, I quickly learned that life with a baby is a beautiful, yet sometimes chaotic adventure. From the sleepless nights to the endless to-do lists, I found myself craving a solution that would allow me to stay close to my baby while still being able to get things done. I needed a way to be hands-on without feeling overwhelmed or distracted by bulky carriers.

That’s when I created our baby sling carrier—designed to give parents the comfort and closeness they crave while being hands free for all those daily tasks, like making a meal, answering the phone, or carrying groceries. After trying several carriers that didn’t quite meet my needs, I knew I had to develop a simple, practical, and comfortable option that could work for busy parents.

I’m so proud to say that our slings have already helped hundreds of parents—just like me—stay connected with their babies while navigating the challenges of daily life. It’s incredibly rewarding to know that our sling is making parenting just a little bit easier and more comfortable for so many families.

As a small business, every order means the world to us. Your support helps us keep doing what we love: creating quality, ergonomic products that help you stay close to your little one.

I invite you to explore our slings, and if you’re not completely satisfied within 30 days, we offer a no-questions-asked refund. That’s our promise to you.

Thank you for joining us on this adventure. Together, let’s make parenting a little easier!

Exciting news! We’re currently running a 50% off sale, making this the perfect time to stock up on our best sellers.